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Old Mutual Wealth

Content Partner

Challenge

  • We partner with Old Mutual Wealth [OMW] who offer a range of investment and other financial products.

  • OMW have a wealth of information to share but their subject matter can be complex and technical. They required a long-term solution to improve the way data is presented, in order to maintain and increase attention and cut through.

    • Create a set of visual guidelines for their infographic communications. Infographics are used to explain information visually and offer insightful stories in a way that is easy to understand
    • Establish a common look and feel wherever information and data are presented, so that OMW’s core values are recognised across everything they produce
    • Deliver a series of distilled stories for B2B & B2C

Solution

  • Guidelines

    Infogr8 produced a set of infographic guidelines to help open up the creative possibilities of developing visual content. We established a visual language for designers to follow when developing OMW’s corporate infographics and data visualisations.

    These visual guidelines included: Colour selection, Chart types, Labelling devices, Icons and pictograms.

     

    Creative delivery

    Using these guidelines we took some of the more complex or less engaging topics and delivered visually appealing, distilled stories, used both digitally and for physical handouts, in the form of: infographics, fast-moving content, atomisation toolkit.

     

    Outcome

    With coherent, engaging and informative visual content, together Old Mutual Wealth and Infogr8 aim to help strengthen relationships with both advisers and clients.

Results

“Infogr8 take complex requirements and interpret them in the right way. When presented with financial experts, they hold their ground by listening and asking the right questions. The drafts and ideas that follow fit with the brand, with engaging results. We’ve seen a real uplift in our online engagement metrics. They’re also fantastic to work with – they really understand data, are passionate, reliable and easy to communicate with. I know my work is in good hands.”
Liz Stanmore, Digital Campaign Manager, Old Mutual Wealth

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