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Interactive

Root to Flower

An interactive AR experience inviting key decision makers to question and understand the food we waste

Challenge

  • Create an Augmented Reality experience for guests as part of a bespoke dining experience for London Food Tech week

  • IN3- the innovation agency behind the creation and product of the event- sought a partner agency to set the creative vision, conduct research and analysis on food waste, and develop the visual experience of the AR app.

Solution

  • A data-led augmented reality experience that visually explains the effects of food waste on our environment, alongside a set of AR recipe cards showing how to make each dish at the event

     

  • A series of custom infographics to view in Augmented Reality – made in collaboration with Spearhead Interactive and Joe Sarah Photography.

  • Dinner guests explored their environment, finding specific trigger images to point their phone camera at, which then displayed these custom infographics on their phone.

  • Guests could also point their cameras at the large-scale food photography hanging on the walls to view the recipes that would be served that evening.

     

See it live

Results

“infogr8 did a wonderful job – the infographics were carefully researched and beautifully presented and Ben was extremely thorough, professional and super accommodating to our tight schedule. It was a true pleasure to work with Infogr8 and I hope to work with them again in the future.”
– Kim Arazi, CEO & Founder IN3 Immersive

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