Advancing Data for Everyone®
for over a decade

As digital communication matured, the opportunity for data-led storytelling grew. Organisations needed richer formats that could explain change, support campaigns and bring future-facing ideas to life.

infogr8 began to move from static infographics into more ambitious data-led content, combining illustration, editorial thinking, interaction and motion. Projects such as London Infrastructure Plan 2050 showed how complex systems, from transport and energy to water and digital connectivity, could be communicated with rigour and clarity.

We also helped brands such as Spotify use real audience data to create personas that fitted the tone of voice of the brand and made insight feel accessible, creative and culturally relevant. This was Data for Everyone® in action: turning evidence into formats people could recognise, remember and use.

This period helped define our belief that data works hardest when it is designed for the audience, the format and the decision it needs to support.

By 2020, organisations were dealing with more complexity, more data and more pressure to make evidence useful in real time. infogr8 evolved around pods: tight-knit cross-functional teams of strategists, designers, developers, analysts and subject experts who could move from insight to execution with focus and pace.

This allowed us to work deeper into sectors such as workforce, education, health, sustainability and technology, where the right interface can change how people understand a problem.

The American Opportunity Index became a defining example of this shift. Built with partners including the Schultz Family Foundation, Burning Glass Institute and Harvard workforce experts, it translated millions of career histories into an accessible tool for understanding worker opportunity across major US employers.

Its Webby Award recognition showed how far the field had moved. Data design had become a way to create public value, organisational accountability and measurable progress.

Today, infogr8 is entering its next chapter. Data is everywhere, AI is changing what teams can make, and organisations are under pressure to turn information into faster, better and more trusted decisions.

Our focus now is intelligence, beautifully designed. We combine smart tools, immersive storytelling and embedded transformation to help organisations move from evidence to action. We remain deliberately tool-agnostic, using the right mix of data, design, technology and human expertise for the challenge in front of us.

Through Future Fridays and our far-reaching global network of data science, data visualisation and engineering experts, we are opening up the way we experiment. We bring together clients, subject experts and the wider data community to explore real-world challenges, test emerging tools and share what we learn.

The mission remains the same as it was in 2012. Data for everyone®. The opportunity now is to make intelligence more accessible, more useful and more beautifully designed in the moments where progress happens.